More than one million people are expected to converge in downtown Phoenix for Super Bowl festivities in two weeks, generating over a half-billion dollars in economic impact for local businesses.
While national brands are spending millions to put their name in front of game-day viewers, how can local Arizona businesses take advantage of the opportunity? One easy way is to launch geotargeted mobile ads with DropIn. Launch your ad now.
Mobile ads allow advertisers to reach an audience at a specific time and place - perfect for a large event like the Superbowl. Here's everything you need to know about using mobile ads to win big during the Superbowl.
Visitors will be arriving in Phoenix the weekend before the event to watch the Pro Bowl on 1/25, and crowds will continue to grow leading up to the main event on February 1st. Start your ads on Friday, 1/24 to have the greatest impact. Continue advertising through February 6th to catch the attention of visitors who stay in Phoenix to enjoy the post-event parties and warm weather.
Think about where visitors will be located during their visit. This includes local hotels, pre-event parties, shopping areas, bars and restaurants. Don't forget about the airport (PHX), the stadium, and convention center too.
You're likely reaching football fans, so make sure to reference the Superbowl. No matter your business, make your message compelling and clear. Don't forget to say 'tap for directions' too, because visitors may not know their way around town.
OK, you're ready for game day. 3-2-1 GO!