The holidays are fast approaching! How are you making sure you're capturing the attention of last minute holiday shoppers? These 4 tips will help you maximize impact leading up to the holidays:
Be opportunistic. If there are events in the community that you find interesting, share that information with your customers via DropIn mobile ads. More than any other time of year, customers are thinking about shopping and are open to receiving messages from local merchants. Think: tree lightings nearby that might bring foot traffic near your store.
Change ad content frequently with holiday-themed messages, events, or promotions - a current and relevant message will help your ad get noticed. While this is important all year long, it's particularly important to have a louder voice during the holiday season.
Many merchants do 25-40% of sales during the month of Dec. Budgets should match: merchants should boost budgets for the entire month. Particularly as the holiday approaches. The weekend before Christmas is going to be filled with shoppers making last-minute gift purchases. Make sure your message is on mobile screens, where people are looking!
Don't stop at Christmas - the week between Christmas and New Years is a huge shopping time of year. People are listening. Start talking to them about January when they might have gift cards to redeem.
Don't have mobile ads running? Jump on the opportunity and launch your free trial of DropIn now!