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Why location-based mobile ads are a “no-brainer” for any business

mobile advertising on smartphones

People are spending 3+ hours looking at their smartphones and tablets. Every day.

You reach for your phone in the morning. Admit it. It's ok. So does everyone else.
People are looking at their phones throughout the day: when they wake up in the morning, on their commutes, while they’re waiting in line for coffee, during breaks at work, in front of the TV at night…and whether they consciously notice and tap on your ad, or subconsciously see it but don't take action, the important thing is: if you had to pick one media outlet to most easily reach consumers with a message, the clear winner is mobile devices (smartphones and tablets).

Trying to reach customers organically on social media just doesn’t cut it anymore. 

In early 2015 Facebook announced they would decrease organic distribution of business Facebook posts, forcing businesses to pay to advertise or promote posts in order to reach their desired audience. In the following months, businesses have been left struggling to figure out how to continue to reach their audience.
Mainwhile, consumers are faced with an overwhelming number of apps to explore on their devices, leaving many social media platforms struggling to keep them engaged.  
According to a study by, active Facebook users has hit an all-time low of 43% in Q4 2014 and Twitter is holding steady at 22% of total users who are active. Instagram isn't much better (I know, I know, I love Instagram too). Instagram is at 13% of users who are active. (Active is defined as "used or contributed to the service on any device in the last month".) 
But fear not! 89% of smartphone owners access the internet regularly (in the last week). And while you may not be able to predict what they will be looking at (UsWeekly? Words with Friends? Local news? Weather?) the best way to possibly reach them is with mobile advertising. 

By reaching your customers on a regular basis you stay top of mind next time they're making a purchasing decision.

DropIn local advertising allows you to target your mobile ads by zip code. Because of this highly-targeted hyperlocal approach, you can tailor your audience in a powerful way. By reaching consumers who are most likely to be your customers - right where they live, work, play, and transit - you can be assured you’re putting your name in front of the right people. These consumers may not act on your message today or tomorrow. By putting your name in front of them regularly, though, you can rest assured you’ll be in the back of their mind when they need what your business provides.

Spend as little as $2 per day and know you’re reaching thousands of customers with your message.

Just like you write on a sandwich board and place it outside your location, or post announcements on your facebook wall. Mobile ads allow you to do the same thing but on consumers’ smartphones. We like to think of it like a hanging your window sign right on a consumer's smartphone screen for them to see. 

>> So what are you waiting for? Give locally-targeted mobile ads today with DropIn

PLUS: When you launch your first message you’ll receive 10,000 free ad views. No contract, no credit card, no commitment required.


CraveLabs launches DropIn to make mobile advertising less expensive than a cup of coffee

CraveLabs ( recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising ( built specifically for the local advertiser.

Recent studies show that consumers spend over 3 hours a day looking at their smartphones and tablets: playing games, shopping, and browsing the web. Despite this trend, over 90% of retail sales still occur in brick-and-mortar locations. These trends leave local merchants challenged to reach customers where their eyes are glued: to their mobile devices.

Currently, the options available for small businesses to launch locally-targeted mobile ads come with notable challenges. Certain products require setup costs that include minimum monthly budgets and time spent creating ads. Other products offer “local” ad targeting that, in reality, spans the entire city – an area that is too large to be truly effective for a local business with a limited budget.

DropIn’s software solves these issues with an easy-to-use product that is built primarily for the local advertiser, but is powerful enough to meet the needs of Fortune 500 retailers as well.

DropIn’s automated ad builder tool allows businesses to create and launch ads in minutes from any device, with no special design skills required. Ad targeting is simple as well. Businesses can launch DropIn mobile ads in one zip code, or many zip codes, and reach thousands of their nearby consumers in custom-selected areas. All of these features and more are available to small businesses for less than $2 a day – cheaper than buying a cup of coffee.

“CraveLabs released DropIn to give all businesses access to the powerful mobile advertising technology that we currently provide to large brands and retailers,” says cofounder, Jeff Christoforetti. “The latest release of our self-serve tool is a natural progression in CraveLabs’ mission to make the next wave of digital advertising simple and human-centered.”

Get started with 2 weeks free >

Superbowl XLIX - How local businesses can win big with mobile advertising

More than one million people are expected to converge in downtown Phoenix for Super Bowl festivities in two weeks, generating over a half-billion dollars in economic impact for local businesses.

While national brands are spending millions to put their name in front of game-day viewers, how can local Arizona businesses take advantage of the opportunity? One easy way is to launch geotargeted mobile ads with DropIn. Launch your ad now.

Mobile ads allow advertisers to reach an audience at a specific time and place - perfect for a large event like the Superbowl. Here's everything you need to know about using mobile ads to win big during the Superbowl.


Visitors will be arriving in Phoenix the weekend before the event to watch the Pro Bowl on 1/25, and crowds will continue to grow leading up to the main event on February 1st. Start your ads on Friday, 1/24 to have the greatest impact. Continue advertising through February 6th to catch the attention of visitors who stay in Phoenix to enjoy the post-event parties and warm weather.


Think about where visitors will be located during their visit. This includes local hotels, pre-event parties, shopping areas, bars and restaurants. Don't forget about the airport (PHX), the stadium, and convention center too.


You're likely reaching football fans, so make sure to reference the Superbowl. No matter your business, make your message compelling and clear. Don't forget to say 'tap for directions' too, because visitors may not know their way around town.

OK, you're ready for game day. 3-2-1 GO!