Mobile advertising: Answers to our top 5 most frequently asked questions

We talk to a lot of people about targeted mobile advertising. Every day.

So what are the top questions we hear? Here are our most frequent questions and our answers:

  1. "Where do my mobile ads appear?"

    • Our partners give us access to ad space in thousands of quality apps, games, and mobile websites. Your customers may be playing Scramble with Friends, reading an article published by your local NBC news station, or checking the weather on their Accuweather app. Bottom line: when they're in your selected zip code(s) and engaged with their mobile can reach them with DropIn.
  2. "I hate those annoying full-screen pop up ads. Is that what DropIn does?"

    • No sir! We dislike those disruptive ads as much as you do. When you advertise with DropIn your ad will typically be seen at the top / bottom of the screen, or embedded in the text of an article. No pop ups, annoying messages, or hard-to-close boxes. Your ad is often the only ad on screen, too, so you can really catch your customer's attention.
  3. "How do you know when a customer is nearby?"

    • Don't worry, we aren't doing anything creepy, and our technology doesn't use any special technology or hardware. If a customer is located in your target area and using an app, playing a game, or browsing a mobile website, their device sends us a request that says 'hey, there's someone nearby and looking at an app!'. This message also includes a tiny bit of data about the customer's location. We receive that request and immediately send your ad to be displayed on that customer's phone in whatever app or website they're using. All of this happens in milliseconds. Millions of times each day.
  4. "Can I see my mobile ad live?"

    • The short answer is: no, you can't see your ad live, in an app or website. Why? Because each time we display your ad, it's generated in real time when a nearby customer is using an app or website on their mobile device. But don't worry. Before you launch your ad with DropIn, we make sure to show you a preview of your ad so you can see what your customers will see. 
  5. "So will my ad show up when someone is doing a Google search? Or on Facebook?"

    • DropIn ads do not show up on Google searches or on Facebook feeds. At DropIn we believe that knowing the location of your customers is the first (and most important) filter you can use as an advertiser. You know where they are, so why waste ads elsewhere? Once you pick a geographic area to target, DropIn makes it possible to reach your customers and impact their decision-making in real time. No matter what apps and websites they are using.

More questions? We'd love to talk to you: info@dropin.ioReady to launch mobile ads in your zip code? Get started with DropIn.

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